british simmental cattle society


Key Simmentals Herd wins ‘Most Improved’ Award for British Simmental breed
13/08/2010

The Key Simmentals Herd owned by John and Simon Key of Mundham in Norfolk has been recognised by EBLEX as the Most Improved Herd for the British Simmental breed.

The award is presented by the EBLEX Beef Better Returns Programme (Beef BRP), to the recorded herd that shows the greatest genetic gain for commercial traits over a 12-month period. There is a separate award for each of ten UK breeds.

John and Simon with some of the The Key Simmentals Herd
John and Simon with some of the The Key Simmentals Herd

The Key family have farmed at Mundham for three generations and John has worked with commercial sucklers since the age of 16. In 1980 he decided to breed pedigree Simmental cattle and established the herd with two heifers from the Fressingfield Herd.

Last year, John’s son, Simon became a partner and they now farm 65ha (160 acres) of which half is in HLS. There are 25ha (60 acres) of arable and the rest is used for grazing with an additional 30ha (73 acres) of low input grass for hay and silage. The pedigree herd now comprises 90 animals.

The Keys’ are using embryo transfer and artificial insemination to speed genetic progress, using the top sires in the breed. For this to be successful, they believe it is vital to have accurate performance data for their herd so they can match appropriate bulls to their cows.

“It is also important to use tools like Estimated Breeding Values to track how the herd is progressing,” explains Simon Key. “Recording allows us to quantify improvement of traits such as growth rates, which is important as the modern farmer is relying on facts and figures rather than eye alone.”

Calving takes place mostly in early spring. The calves have access to creep feed and are weaned at seven to eight months, when they are brought in and separated. The better heifers are kept as replacements and some are sold to other breeders. The bulls are pushed on more than the heifers and fed a home-milled ration. One or two of the animals are selected for showing. Any animals that do not make the grade go to the abattoir at around 12-14 months.

Currently, the majority of bulls are sold to commercial producers at around 14-17 months old. However the aim is to eventually produce high quality home-bred stock bulls to sell at pedigree sales and to other breeders.

As well as using AI, the Keys have also used a non-recorded bull, Hollingwood Tom, purchased in 2008 to improve the cows’ conformation.

“He is a very beefy bull, with a good back end,” explains Mr Key. “He won the Royal Show in the yearling bull class in 2007 and is doing a very good job on our cows.”

The Keys intend to bring in new, high quality bloodlines, recently buying six new females with high EBVs for milk production and calving ease to ensure the calves have the best start in life.

Well earned reputation
Regular customers come back year after year and the Keys are well known through the pedigree showing circuit.

“Dad has been selling stock for a long time,” says Simon Key. “At one time it wasn’t unusual to sell 15 bulls off the farm year on year.”

Asked how they felt about winning the award, Mr Key said it has boosted their confidence and confirms that they are moving in the right direction with regards the type of animal people want to buy.

Norwich producer Paul Harvey runs a commercial herd of 30 suckler cows and has bought four bulls from the Keys over the past ten years.

“Key Simmental sires are lovely, long bulls, producing calves with good growth rates and that consistently perform,” says Mr Harvey.

“Being local to the Keys also makes it easy for me to go and view the bulls at home, and buy them straight from the farm.”

Recently, Mr Harvey sold 18-19 month old cattle as stores through Norwich market making up to £800 a head, which he felt was a good return on his investment.

David Copsey who farms near Colchester runs a closed herd of 30 Simmental cows.

In 2004, he decided to purchase his own bull having previously used AI. He first saw Rigsby at the Suffolk show and was instantly impressed by his nature and placid temperament. After a few more viewings he bought him.

Since then he has worked consistently, and remains very placid. He is a big, long bull and works very well with Mr Copsey’s cows; throwing strong calves which grow well and have good conformation. The incidence of cows throwing twins has also increased: 15 sets from Rigsby, compared to only three sets over the last 35 years from AI straws, when one twin would usually be weaker and underperform. Now this is not the case; both calves tend to be good strong calves, and the cows rear them both without a problem.

“Rigsby is certainly putting his stamp on the herd,” explains Mr Copsey. “He has the edge when compared to using AI straws.”

A local butcher buys all Mr Copsey’s bullocks, which kill out at R4L, and sells them through his shop.

“The Keys have been in business a long time and there is not much John doesn’t know about cattle,” says Mr Copsey. “They provide good heifers and bulls and sell consistently good quality animals – all from a disease free herd.

“If anything happened to Rigsby I would go straight back to the Keys for a replacement without hesitation.”

Capitalise on improved breeding
“While beef prices are relatively high, now is the time for pedigree and commercial producers to capitalise on improved breeding,” says EBLEX breeding specialist Samuel Boon.

“It is definitely worth taking time when buying stock bulls and replacement heifers to source genetics that will have the greatest economic impact on the herd.

“By recording the performance of their animals, pedigree producers like John and Simon are allowing farmers to make informed purchasing decisions rather than leaving it to chance, and hoping the chosen bull or prospective dams will deliver on commercially important traits.

“All the winners of the Improved Herd Awards record the performance of their herds, providing valuable information so that their customers can produce animals that meet farmer, processor, retailer and consumer demand, as efficiently as possible.

“I congratulate the Keys on the excellent job they are doing with the Key Simmentals Herd and breed overall.”

 

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